The Tour of Pembrokeshire was launched by a group of avid cyclists who felt that the beautiful county in which they lived deserved an event that would attract riders from all over the country and beyond to come and pit themselves against the challenging climbs and experience the raw beauty of the area.

The Tour has grown year after year, initially attracting around 400 riders a year, to what is now over 1500.

Initially The Tour was held at Folly Farm near Narberth and was moved to the Regency Hall in Saundersfoot a year later. In 2012 the decision was made to move the event to St Davids and hold it on a Saturday not Sunday. The new route showcased more of the north of the county and provided riders with spectacular coastal and mountainous scenery. The move proved very popular with families and groups who incorporated the event into a short break.  The event is now centred at Crug Glas Country House Hotel and Restaurant which is a wonderful base and fully self-contained, with parking, camping and entertainment for all age groups.  In 2017, the Tour began a relationship with Preseli Venture and Falcon Boats to provide riders and their families the chance to experience The Pembrokeshire Coast National Park from the water.

The Tour of Pembrokeshire has received high praise and has attracted well known cyclists including Chris Boardman M.B.E. and Dame Katherine Grainger.  Cycling Plus, Cyclist magazine and Cycling Weekly have published articles about the event and it was featured on Channel 5 Britain By Bike in September 2017.  Tori James, the first Welsh woman to climb Mount Everest is the Patron and the main beneficiaries are Paul Sartori Foundation, The Wales Air Ambulance and The R.N.L.I.