Tour of Pembrokeshire Ambassadors

Tori James – Tour Patron

Tori James is a speaker and adventurer. Tori is the first Welsh woman to climb Mount Everest, aged 25. Tori stars in the BBC documentary ‘On Top of the World’ which was produced about her expedition and she is also the author of ‘Peak Performance’ which describes her record- breaking climb to the summit.

Tori was born in Pembrokeshire and grew up on a farm where she claims to have gathered much of her toughness for extreme challenges. In 2005 she was a member of the Pink Lady PoleCats, the first all-female team to complete The Polar Challenge, a grueling 360 mile race to the Magnetic North Pole. In 2010 Tori cycled the length of New Zealand, a total of 2400km, unsupported from north to south. In 2014 Tori was a member of the Beeline Britain team who set a new record for the longest open sea-kayak in UK waters when they paddled 210km from Land’s End to Pembrokeshire.

ri was a member of the Beeline Britain team who set a new record for the longest open sea-kayak in UK waters when they paddled 210km from Land’s End to Pembrokeshire.

Tori is an accomplished motivational speaker who has delivered over 350 talks to audiences across the globe. She is passionate about encouraging others to challenge themselves and take their business activities to the next level and also delivers workshops on high performing teams and adventure-inspired leadership programmes. Not only do her clients gain an insight into life in extreme environments but Tori shares exactly what it takes to step outside your comfort zone and achieve things against the odds. She conveys the importance of goal setting, team work and leadership in a fresh and engaging style.

Tori lives in Cardiff with her husband and their son. Tori is the President of Girlguiding Cymru, a Fellow of British Exploring, an ambassador for the Duke of Edinburgh’s Award in Wales and Patron of the Tour of Pembrokeshire. Twitter: @torijtweets Insta: @torijameseverest

Guest Speaker at Tour

Friday Evening 17th May. We are delighted that Maria Leijerstam is joining us for the 2019 Tour of Pembrokeshire and will be riding with our Patron, Tori James and giving a talk the evening before, entitled Keep The Pedals Turning. Maria loves to ride her bike so much...

Patron Tori becomes a mum.

We are especially pleased that Tori and Richard have had their first child; Maxwell James.  Our congratulations to both of you and we look forward to the day when he hops on a bike!

Simon Warren – Ambassador

SIMON WARREN has been obsessed with cycling since the summer of 1989 after watching Greg Lemond battle Laurent Fignon in the Tour de France. A few weeks later he rode his first race, a 10 mile time trial on the A1 from Newark to Grantham and back and was hooked for life. Although not having what it took to beat the best, he found his forte was racing up hills, and so began his fascination with steep roads. His quest to discover Britain’s greatest climbs resulted in the bestselling 100 Greatest Cycling Climbs, followed to date by 12 more guides to vertical pain, covering the British Isles, Belgium, France and now Italy. He is proud to be an ambassador for the Tour of Pembrokeshire, wrote the guide to the county’s best hills and loves to come ride the demanding but beautifully quite roads this idyllic corner of Wales boasts.

Simon Warren’s Cycling Climbs of Pembrokeshire

Cycling Climbs of Pembrokeshire - a road cyclist's guide by Simon Warren Of all the parts of Wales this is the one I’ve visited the least, in fact I’d only previously spent a single day here whilst researching my guide to the climbs of Wales, so when Peter Walker, the...

Gaining Confidence

Gaining Confidence As The Tour of Pembrokeshire has some wonderful climbs along its routes, we thought it would be helpful to give riders some tips to assist them in their training and technique.  Who better to ask than author of 100 Greatest Cycling Climbs, Simon...

Tom Walker – Ambassador

Tom is an endurance and performance coach for InnerFight, Dubai. He blends nearly 10 years of coaching experience with a BSc (Hons) Degree in Applied Sport Science and competitive experience at national and international level.

Tom takes a wide interest in all endurance sports but works closely with high performance athletes, middle to long course triathletes and ultra runners.

Connect with Tom:


Pink and Powerful

A winter ride on a not so winter bike. Tom Walker of InnerFight Dubai was back in the UK recently and with his knowledge of the Tour of Pembrokeshire routes and the enjoyment he gets riding fast bikes, we invited him to ride the new Bullfinch RC44 Disc around its...

Q&A Session with Tom Walker

A couple of our friends have been off their bikes over the past few months.  Tori James our Patron has had Max, her first child and Alix Popham's had a back injury.  Conversations with them and Tom Walker have led us to post this Q and A which we hope you'll find...